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Ignetica announced today that it has completed the development of a major Public Sector market-entry strategy for a €1bn European technology company, and has been selected to provide ongoing support through the implementation of the strategy.

The UK Government market is potentially lucrative and is rapidly growing market for ICT, with this being valued at £12.1 billion for 2003/04. However, it differs from the private sector in terms of structure, focus, funding and attitude. These factors alone can make it a difficult and daunting market to address, however it is an area where Ignetica have built considerable expertise.

Ignetica have recently completed the designs and implementation of Performance Management “Dashboard” programme for a leading UK manufacturing company. The management dashboard builds on Balanced Scorecard principals focusing on the drivers of success as well as end results. With the mechanism cascading through the organisation it is also helping to focus and align everyone within the

Ignetica was commissioned earlier this year to develop a USA market-entry strategy for a major European consumer disposable product manufacturer. In a major piece of work Ignetica have developed an innovative strategy to break through the status quo in this highly mature consumer market.

This assignment highlights the need for highly focused ‘precision marketing’ techniques in order to gain market traction, a principal

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