A strategic turnaround in the telecoms industry of a £100m turnover division within a major telecoms company. This business was in terminal decline, with revenue falling, losses increasing and no apparent route out. Previous cost based turnarounds had failed to stem the decline. Ignetica personnel developed a strategic turnaround plan with greatly enhanced market engagement and radically different business operating model. This enabled the business to reduce cost by 30%, and by using precision marketing approaches to find and serve a previously latent, high demand market segment.
Due to the ongoing nature of many of our client projects, and the sensitivity of our work to clients core business, we do not include client names in our case studies. Provided your business is not competitive with our clients (and subject to their agreement) we would be happy to discuss each case in more detail and put you in contact with client personnel for reference purposes. For more information please contact your ignetica consultant or email firstname.lastname@example.org.
Growing market share in mature markets, with little product differentiation is never going to be easy. In this case it was even more challenging. Our client, a company within a multi-billion € European group is one of the leading European own-label manufactures in a low value, high-volume consumer-disposable product industry. Its market share in Europe is one of the highest and seeking further growth it had expanded internationally but had no presence in the USA despite it being the largest market for its products anywhere in World. The US market was dominated by a near oligopoly, with negative growth, and minimal product differentiation. The challenge for Ignetica was to develop a market entry to overcome these obstacles.